Igloo X Sonic the Hedgehog

This launch brought fans back to the 90’s with nostalgic vibes, late-night gaming, and ice-cold drinks in
Sonic the Hedgehog themed coolers.

I led the concept, creative direction, and asset design for the campaign, recreating a retro living room scene complete with a tube TV, Sega console, and friends enjoying a classic gaming night. The campaign was well received by fans, the products quickly sold out, and some even began appearing on eBay after selling out.

The result was a nostalgic nod to simpler times paired with the energy of a modern product launch.